Overview

At Splitwise, I worked as a product designer during a pivotal period of growth and innovation. I contributed to the design and launch of Splitwise Pay and the Splitwise Card, two major features that expanded the company’s role from expense tracking to payment facilitation. These launches played a key role in boosting user engagement and increasing revenue.

Challenge

Splitwise had long been a go-to app for splitting expenses, but as users demanded more ways to settle balances directly within the app, the team began transitioning toward integrated payments. This shift presented new challenges — designing financial features that felt native to the existing product, while navigating regulatory complexity, trust, and security concerns.

Goals

• Design user-friendly financial flows for sending, receiving, and managing payments
   
• Integrate payment and card features into an existing product used by millions
   
• Build trust through clear, consistent UI — especially around real money movement
   
• Reduce friction in peer-to-peer settlement flows
   
• Align with business goals to drive monetization through value-added features
   

My Contributions

Splitwise Pay:

• Designed end-to-end flows for sending/receiving money, linking accounts, confirming payments, and tracking transactions
  
• Collaborated with product and compliance teams to design around edge cases, limits, and verification requirements
  
• Developed lightweight in-app education moments to ease adoption

 Splitwise Card:

• Created user onboarding and card management flows — from activation to transaction tracking
  
• Designed the in-app card dashboard with spend summaries and real-time updates
  
• Integrated card interactions smoothly with Splitwise’s existing group and friend-based expense system

 System-Level Design:

• Extended the existing design system to support fintech-specific components (e.g., balances, alerts, verification steps, linked accounts)
  
• Ensured accessibility and mobile responsiveness across platforms

Growth & Monetization:

• Partnered with PMs and data teams to iterate on upsell touchpoints, increasing visibility and conversion for Splitwise Pay
  
• A/B tested copy and layouts for pricing, feature education, and call-to-action placements

Outcome

The launch of Splitwise Pay and the Splitwise Card marked a major expansion in how users engage with the platform — no longer just tracking what’s owed, but settling it natively and gaining rewards through a card product. These features contributed significantly to Splitwise’s revenue growth and product depth. As a product designer, I helped deliver not just new features but core experiences that strengthened user trust and loyalty.