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Overview

At Splitwise, I worked as a product designer during a pivotal period of growth and innovation. I contributed to the design and launch of Splitwise Pay and the Splitwise Card, two major features that expanded the company’s role from expense tracking to payment facilitation. These launches played a key role in boosting user engagement and increasing revenue.

Challenge

Splitwise had long been a go-to app for splitting expenses, but as users demanded more ways to settle balances directly within the app, the team began transitioning toward integrated payments. This shift presented new challenges — designing financial features that felt native to the existing product, while navigating regulatory complexity, trust, and security concerns.

Goals

  • Design user-friendly financial flows for sending, receiving, and managing payments
     
  • Integrate payment and card features into an existing product used by millions
     
  • Build trust through clear, consistent UI — especially around real money movement
     
  • Reduce friction in peer-to-peer settlement flows
     
  • Align with business goals to drive monetization through value-added features
     

My Contributions

Splitwise Pay:

  • Designed end-to-end flows for sending/receiving money, linking accounts, confirming payments, and tracking transactions
  • Collaborated with product and compliance teams to design around edge cases, limits, and verification requirements
  • Developed lightweight in-app education moments to ease adoption

 Splitwise Card:

  • Created user onboarding and card management flows — from activation to transaction tracking
  • Designed the in-app card dashboard with spend summaries and real-time updates
  • Integrated card interactions smoothly with Splitwise’s existing group and friend-based expense system

 System-Level Design:

  • Extended the existing design system to support fintech-specific components (e.g., balances, alerts, verification steps, linked accounts)
  • Ensured accessibility and mobile responsiveness across platforms

Growth & Monetization:

  • Partnered with PMs and data teams to iterate on upsell touchpoints, increasing visibility and conversion for Splitwise Pay
  • A/B tested copy and layouts for pricing, feature education, and call-to-action placements


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Outcome

The launch of Splitwise Pay and the Splitwise Card marked a major expansion in how users engage with the platform — no longer just tracking what’s owed, but settling it natively and gaining rewards through a card product. These features contributed significantly to Splitwise’s revenue growth and product depth. As a product designer, I helped deliver not just new features but core experiences that strengthened user trust and loyalty.

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