Overview
At Splitwise, I worked as a product designer during a pivotal period of growth and innovation. I contributed to the design and launch of Splitwise Pay and the Splitwise Card, two major features that expanded the company’s role from expense tracking to payment facilitation. These launches played a key role in boosting user engagement and increasing revenue.
Challenge
Splitwise had long been a go-to app for splitting expenses, but as users demanded more ways to settle balances directly within the app, the team began transitioning toward integrated payments. This shift presented new challenges — designing financial features that felt native to the existing product, while navigating regulatory complexity, trust, and security concerns.
Goals
My Contributions
Splitwise Pay:
Splitwise Card:
System-Level Design:
Growth & Monetization:
Outcome
The launch of Splitwise Pay and the Splitwise Card marked a major expansion in how users engage with the platform — no longer just tracking what’s owed, but settling it natively and gaining rewards through a card product. These features contributed significantly to Splitwise’s revenue growth and product depth. As a product designer, I helped deliver not just new features but core experiences that strengthened user trust and loyalty.