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Project Overview

The Objective

We were given ten weeks to discover and research a problem in today's world that may be aided with the use of Artificial Intelligence and to create ready-to-implement prototypes.

Project Duration

10 Weeks


My Role

User Experience Design / User Interface Design 

Team Members

Gaige Dickerson, Lydia Goshen, Darren Wells

What I used

Figma, Adobe Creative Suite, Rhino 3D

The Problem

The smartphone is easily one of the greatest inventions of our generation. The notifications that come with them can be helpful, but when we receive too many of these notifications, people‚Äôs productivity and focus can be hindered by the notification overload.

The Solution

We created noa, which is an AI integrated phone case with a detachable screen that learns from the user over time in order to learn how the user interacts with notifications, reduce the mental strain notifications cause to users, and increasing the productivity of users.


Target Audience

Tech-Reliant Generation aging from 18 - 30


13 participants


86 responses


2 participants over the course of a day

Usage Reports

5 participants

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We affinitized what we got from our primary research, and we got it down to 6 insight points.

1. Importance

People Ranked Communication notifications as their most important notifications.

2. Detach

Physically detaching users from their phones prevent them from getting sucked in to their phones.

3. Mental Model

Users share a mental model of how and when to interact with notification.

4. Prioritized

Display notification based on what the user finds important.

5. Lazy

People want to change their notification settings, but are often too lazy to.

6. Missing Out

People fear missing out on notifications when not interacting with their phone.

Persona & User Journey Map

With the insights and pain points we gathered from our research, we came up with two personas.



We started to brainstorm and think about our solution and how it would look like.

How Might We

...streamline what people see without missing what's important to them?

...maintain the user's sense of control?

...make engagement with notifications as positive as possible?

...decrease the loss of productivity due to notifications?


An AI integrated phone case with a detachable screen that learns from the user over time in order to learn how the user interacts with notifications.

Reduce the mental strain notification cause to users.

Attempt to increase the productivity of users.

Why The Case?

Portability: The device is conveniently attached to the user's phone for quick travel.

Detachability: Complete disengagement from the phone avoids all unnecessary distractions.

Concept Storyboard



With the ideas and the concept we had, we started to design them. 


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Task Analysis

Low Fidelity Wireframes For Second Screen

Low Fidelity Case Rendering

User Testing

Cognitive Walkthrough

 - Is the notification prioritization viable?

 - Do the responses fulfill the user's needs?

 - Does the AI enforce an immediate reaction?

Think Aloud Method

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Final Iteration

With all the insights we got from user testing, we developed our high fidelity prototype of Noa. Noa is a phone case with a detachable screen on the back of it. It uses artificial intelligence to increase the productivity of the users. There are three key functions that we wanted to focus on. 

- Prioritize incoming notifications based on importance to the user.

- Assist the users through auto-scheduling, and quick replies.

- Detach people from their phones to prevent the users from falling into the vortex of notifications.

How does the AI work?

Simple AI Chart


Expanded AI

AI Explained (2) 1

Final Prototypes of Detachable Screen

Final Case Renderings

What I Learned

Through this project, I learned not to settle with the idea that I already have. My teammates and I were working on another solution to the same problem which is the loss of productivity due to the notification overload, and the idea of Noa came to me when we didn't have much time left until the final presentation. It was a risk, but I didn't want to settle with the initial solution because I knew that I wouldn't be satisfied with the result. 

We ended up giving ourselves more work with a shorter amount of time, but we are so proud of Noa and thank you for taking the time to look through our project!