Overview

I joined PLASK AI as the first and only UX designer during its earliest phase — before a product existed. My role was to help define the product from the ground up: translating an ambitious AI concept into a usable, intuitive experience for creators working with motion capture and animation tools.

With no pre-existing design system, no interface, and no user workflows in place, I collaborated closely with engineers and leadership to shape the product’s foundation — from user journeys and visual design to prototypes that would become the first version of PLASK’s animation platform.

Challenge

PLASK’s goal was to make advanced AI motion editing accessible to creators. But the team was engineering-heavy, and there was no user interface or product direction yet — only AI capabilities under the hood. I had to help define what the product should be, how it should feel, and how it could work for real users.

The company also needed a design foundation — not just wireframes — but systems, flows, and feedback loops that could scale with the team and the product.

Goals

• Define core use cases and product vision for motion capture creators
   
• Create the very first user interface and experience for the platform
   
• Make complex AI workflows approachable for non-technical users
   
• Introduce UX thinking and design systems to the company from scratch
   
• Work cross-functionally to align design with technical constraints and capabilities
   

My Contributions

• User Empathy Through Immersion: To deeply understand PLASK’s users, I learned Blender, After Effects, and other animation tools — immersing myself in the creator’s mindset and identifying pain points firsthand

• Foundational UX Strategy: Worked from zero to map out product architecture, initial flows, and high-level user journeys (onboarding, recording, editing, exporting)

• UI & Interaction Design: Designed the first-ever PLASK interface — including timeline-based editing, motion previews, and interaction patterns tailored to creators

• Prototyping: Delivered fully interactive Figma prototypes that served as both validation tools and development references

• Design System Creation: Built and documented PLASK’s first design system to ensure consistency across future iterations

• Cross-functional Collaboration: Partnered with developers daily to align user flows with engineering feasibility, adjusting designs based on real-time feedback and iteration

• Product Influence: As the first designer, I contributed directly to feature prioritization, roadmap discussions, and team alignment on what a creator-first AI product should look and feel like

Outcome

I helped transform PLASK from an AI demo into a real, usable product. My designs laid the foundation for PLASK’s first public-facing platform — bringing clarity, usability, and structure to a complex technology. The experience gave me deep ownership over an end-to-end product vision, from zero to launchable interface, and helped shape how UX integrates into fast-moving AI teams.